Visual Language: Expressive Words

September 27, 2017 Comm Lab: Visual Language

Our second assignment for the week was to design three expressive words. After looking at the examples linked in the slide deck, I began to sketch a few ideas in a notepad before jumping into Illustrator.

The three words I decided on were Zigzag, Pennant, and bunny. I tried to come up with a design that was interesting, but clear as to what each word was, with zigzag and bunny being perhaps the most literal translations. All of the words use a bold font, with the font used for Pennant reminding me of a font that could be found in college logos.